Our latest collection, “Lost in Translation.”
A play with simple colors, Black and White. With Chinese characters and an English word.

The inspiration mostly came from Chinese translation gone wrong, from signs to menus. And why not just do it the other way around?

But the main idea mainly came from the wife.
You see, we tend to do this, weird way of conversing in games or in messages. Basically to use the phonetics of Mandarin Chinese and forming it as a English counterpart.
And it sure does confuse the hell out of other players in the game.

Just do take note, this isn’t a direct translation or a Google translation like what we’ve seen from Chinese translation gone wrong. This is more of a play with Phonetics / Word sounds.
So before you start getting a tattoo that’s on the shirt, think about it.
That’s a disclaimer!